Were declining water sales a part of the decision to exit bottled water?

While it's true, sales did decline, particularly in the last few months due to COVID, this actually had nothing to do with our decision. We'd made up our minds that the water exit needed to happen long ago! In fact, we made the decision back in 2017 when planning our launch into NZ to not launch with bottled water as part of the range. Yep, we knew back then that we wanted to exit single-use bottled water, it was just a matter of timing. We're sorry it took so long! But, since that time, we've deliberately stopped investing in the marketing of our bottled water and just let it do its thing. It's still been returning a profit, so from a bottom line point of view, keeping it would have made sense. But, we knew it was time to say goodbye. We've been working on some very exciting projects, so watch this space!