Why did Thankyou take this path?

Because we tried almost every other path we could over 14 years. Our goal isn’t to run a nice little social business that makes a difference. It’s to tip the scales and flip the system of the $69.58 trillion consumer spending.

To win in business you have to play to your ‘sustainable competitive advantage’. While we don’t have the sustainable competitive advantage that our competitors do (within our specific product offerings), we do have an advantage. We believe it’s the brand, purpose and the power of the movement of people who stand behind it. The only challenge was our competitive advantage wasn’t sustainable. Every time we went head to head with the competitors in a category we executed an amazing and successful launch - but very quickly everyone else would use their sustainable competitive advantage to wear us down and in some cases, crush us.

This new model flips the game we’ve been playing on its head. We partner with organisations who have the ability to sustain products in market through their competitive advantage, while we focus on our own competitive advantage, together amplifying the Impact that can make to see a world where not one person lives in extreme poverty.

Another driver for this partnership is that some of the worlds biggest companies are ahead of everyone in helping solve complex supply chain issues. Thankyou’s had the intention, the passion and have invested years in the journey but we are missing one critical ingredient - scale. We’ve watched the journey of some competitors over the last 14 years and we are impressed by their work in this space. This partnership only makes more sense as Thankyou goes to a global scale, sustainably.