What does this new model look like compared with your old one?

More efficient! In our old model, we ran our product business in-house, or where we did outsource components, it was to groups who, reasonably, added a margin to their costs (manufacturing, warehousing etc). We should add - many of the people we outsourced to were incredibly generous and discounted their margin, however the reality is that running a product business isn’t simple and there were a lot of costs involved. As we scaled, the amount we had to invest for growth began to outweigh the return we were able to generate for Impact. While the new model may appear to have lower margins, it has greater scale and efficiencies to generate those margins, enabling Thankyou to achieve as good as, if not a better than, result.