“Continuous improvement is better than delayed perfection.”― Mark Twain
To be honest, when we look at an increasingly, complex, global supply chain, it can start to feel overwhelmingly paralysing. We are under no illusions that meeting our Responsible Business Goals by 2025 will be both challenging, and ambitious. Sometimes, we also know that the best place is to “begin”. While we know we aren’t satisfied with our progress, here are a few examples that demonstrate our deep resolve to continuously improve and meet our responsible business goals.
Carbon Neutral: We are very happy to say that as of 2020, Thankyou has become carbon neutral certified by Climate Active for its operations! Emissions associated with our products and supply chain were included as part of this assessment.
Shift to Licence Model: Our decision to shift our business to a license model with a global product company is in part because it will allow us to partner with them to tackle responsible business goals at global scale. These businesses have solved challenges that smaller brands are struggling to address, due to lack of scale and investment.
Big Product Decisions: - In 2020 we made the decision to walk away from our genesis product, water. While still a profitable category for us, we didn’t feel there was a sustainable enough solution to tackle single use bottled water. We look forward to launching a more responsible option over time. - We have developed a plastic-free collection of solid body bars, lotion bars and hair bars which launched in 2020. The range is vegan friendly, made with recirculated water, is fully recyclable (lids and all), made up of recycled material, and represents another step forward in looking at minimising our waste footprint.
You can keep up to date with our RBG progress via our website.