What happened to Thankyou Water?

We've said it from the start, bottled water is a 'silly product' and that it shouldn't exist – but while it does, we wanted to provide a better choice in the market that would help bring water to those in need. We naively always thought we’d eventually find a solution that would be a win-win for humanity and the planet. We were wrong.

Our team looked far and wide for responsible-ish solutions, from reducing the amount of plastic and wastewater used in production to challenging the amount of recycled plastic used in the bottle. We explored alternatives with biodegradable products and carton solutions, but to be honest, all in all, anywhere we landed felt no better than greenwashing. Every new step sounded better and more palatable; it would tick a 'green box’. But, the deeper we looked, and the more we considered the life cycle of the alternatives, we realised it wasn't actually any better for the environment. These realisations have left us facing reality. To reduce the impact that single-use bottled water has on the planet, well, we have no other option but to leave it behind.

So in 2020, we announced that we were out; you can read the full story on our blog here. While our exit from bottled water marked the end of Thankyou Water as we all knew it, stay tuned for more updates on what the future of water might look like!