We’d like to believe that every company we work with is driven by purpose and making a difference - many genuinely are. But we are not naive. The hard reality is that their shareholder pressure may stop them living this out their passion for purpose on some days (enter the dark side of capitalism). This partnership does not rely on a partner ‘wanting to do good’. If Thankyou has you, the consumer supporting us, then big ‘consumer’ goods companies are faced with a problem. They know you will choose Thankyou so they can either make the product for you and make slightly less than they would on their own brand, or watch a competitor of theirs make it and lose out completely on the sale. Competition is a foundation of capitalism and we are using it for good. We don’t think profit and purpose have to be mutually exclusive.