What will you do if none of the potential licensees say yes?

Whether P&G or Unilever say yes or no, our goal of a world where not one person lives in extreme poverty won’t ever change, and we won’t stop until we see that vision realised. The most important thing with this campaign is global consumer buy-in, not the companies that everyone thinks rule the world. We have seen the power of people getting behind a cause, and in Thankyou's instance it has been people collectively using what they have in their hand to make a difference. If this campaign reaches more people who join together, that makes us excited for what the future of Thankyou looks like and makes this entire campaign worth it.