Our goal isn’t to run a social business that makes a small difference. It’s to tip the scales and flip the system of the global $63 trillion consumer spending to help end extreme poverty. Yep, a big goal that requires an unconventional approach. To win in business you have to play to this thing called ‘sustainable competitive advantage’. This new model flips the game we’ve been playing on its head. We’re aiming to partner with organisations (previously our competitors!) who have the ability to sustain products in-market through their competitive advantage, while we focus on our own competitive advantage: building and cultivating this brand, purpose and the power of the movement of people who stand behind it. Together, we amplify our impact to see a world where not one person lives in extreme poverty.
Partnering with a ‘big’ corporate won’t change who Thankyou is or what we do. We will always exist all-for impact, and exist to help create a world where not one person lives in poverty.