Why is the writing on the inside?

For every brand tee you’ve ever bought, you’d find the logo and design on the outside. The Inside Collection breaks this convention. This tee isn’t designed for everyone on the outside, we designed it on the inside — for you and for an idea more important than just another branding opportunity.

We believe you have the power to change the narrative on the inside – we literally did with this t-shirt to drive home the point, even at the risk you might find it slightly uncomfortable to wear (our testing says you won’t).