Why did you launch with a Pay What You Want (PWYW) price?

‘Pay what you want’ is a challenge to all of us. 

Society tells us what things cost and what their value is. We want to challenge that, and when faced with the question of how much value we place on something, we want you to stop and think. In every way, Chapter One is about challenging your thinking, and it also helps fund the future of Thankyou, which exists to help end extreme poverty globally.