How do you justify putting money into marketing/other operating expenses over giving it to projects?

We approach what we do at Thankyou like any other business does in order to gain as much influence and traction as possible – they recruit the best staff and aim to implement the best marketing to get the best possible return. We’re limited by budget, because we don’t have external shareholders or the millions of dollars that comes from investors, but this just means we have to be extremely creative with the small budgets we do have.

We believe that the people we serve deserve the best solutions that will empower them to get out of poverty. For us to deliver that, we need to have a great team, product, marketing and operations. We’re limited by budgets, but not by creativity, so while we run our operations lean, we’re always looking for ways to partner with like-minded people and companies to achieve results that we can’t reach on our own.